Understanding the participation rate

The participation rate for your consultation is the number of people who visited your questionnaire versus the number of people who responded to your questionnaire. To begin with, participation rates are generally very low on websites, around 5-10%. On an online participation platform, rates are generally higher, and the average participation rate on our Cocoriko platforms varies between 15-20%. Let's say that with a participation rate of over 20%, you should be very proud of your participation rate!

Here's how to calculate the participation rate:

1. Identify the total number of participants in your consultation. This figure can be found on the home page of your consultation.

2. Identify the number of visitors to your consultation. You will find this figure in your Google Analytics, if you included Google Tag Manager on your plateform. Read this article.

3. Your participation rate is the number of participants divided by the number of visitors, multiplied by 100.

Factors influencing participation rates

Several factors can influence participation rates! Here are a few:

1. If you already have a good relationship with your community and regularly ask for their opinions, online participation rates will generally be higher.
2. The structure of the questionnaire can influence the level of interest in participating: try to have a clear title, a strong call to action, and questions that are easy to answer.
3. To keep participants engaged until the end, avoid questions that may seem repetitive. Questions that provide nuances for you may seem unnecessary to participants.
4. In your marketing activities, direct people to the consultation or project page. Avoid directing people to the home page: the more clicks you add, the more likely you are to lose participants.

If you feel overwhelmed when it comes to promoting your online consultation, Cocoriko offers its services and expertise in digital marketing. Contact us at support@cocoriko.org. We would be happy to support you with our expertise and manage a digital marketing campaign for you! Our results show a 2 to 5 times higher participation rate with our campaigns.