Nestled in Montérégie, Saint-Amable is a bustling town. With more than 13,000 residents, it charms visitors with its green environment, numerous outdoor recreational activities, and active lifestyle. It is an ideal place to live for young families and nature lovers alike.
An iconic park at the heart of a collective vision
Notre-Dame-de-la-Paix Park occupies a special place in the daily lives of Saint-Amable residents: it is a central location for gatherings and activities where social ties are forged. The town has therefore enthusiastically begun to consider its redevelopment as part of its Saint-Amable 2033 strategic plan and the Special Urban Planning Program (PPU) for the town center, which has been the subject of collective reflection on the use and reallocation of spaces in the targeted area. Together, these initiatives aim to shape a living environment that reflects the community: inclusive, vibrant, and forward-looking. True to its values of collaboration, innovation, mobilization, and open-mindedness, the City wanted to make this initiative a unifying and meaningful project.
A citizen consultation that inspires dreams
Rather than relying solely on numbers, the City wanted to inspire citizens to dream. Thanks to simple, visual, and accessible questions, the online consultation captured the attention of all generations—including children 12 and under! A free space also allowed participants to share ideas and suggestions.
The Cocoriko platform, chosen for its user-friendliness and aesthetic appeal, made it possible to create an attractive, fluid, and interactive survey.
A well-orchestrated campaign, 100% carried out in-house
Graphic design, writing, promotion: the entire campaign was carried out in-house thanks to agile collaboration between the Recreation and Community Life Department and the Communications Department. For in-person consultations and the drafting of the development report, the City was also able to count on the support of the organization Rues Principales.
The success of the online consultation was based in particular on:
- The use of a uniform visual on all platforms
- Impactful text accompanied by a URL link or QR code to the survey
- A paid advertising campaign on Facebook and Instagram (Meta)
- Dissemination via the website, newsletters, local posters, and digital signage
Participation on target
The goal for the online consultation was set at 300 participants, and it was achieved! The municipality used the online participation to fuel conversations during the in-person consultation that followed. The presentation of the results provided a good basis for reflection and a solid starting point for those in attendance.
